IMPETUSIM-peh-tus
Launch Operations
Impetus is the push that keeps something moving after it starts. Launch Operations keeps your launch moving: agents maintained, new content each month, and a review of what is working.
Your agents kept working, new content each month, and a monthly look at what brings in customers.
From $1,500/month, set by the agents, content, and outreach in scope. Monthly, with 30 days’ notice to end. Starts after a Launch Suite.
Hiring your first staff? Ergon by Sophrono runs managed AI agents for growing teams.
Is this for you?
- Founders after launch who want the AI tools kept working as the business changes
- Businesses that want new content and outreach each month before they can hire a marketer
- Owners who want a monthly look at which channel brings in customers
The problem
After launch, the business changes every month.
New offers, new prices, and new questions from customers. Agents set up for launch need updating, and content needs to keep coming.
Most founders are busy delivering the work by then, and the marketing slips first.
How we work
A monthly round, approved by you.
Each month we update the agents, draft new content and outreach, and refresh the site where needed. You approve each item before it goes out.
A 30-minute review in the first week of each month looks at leads, calls, and sales by channel, and agrees what to change.
What gets done
Typical monthly work.
Set in the agreement for each founder.
- Agents
Agent updates
New answers, prices, and offers taught to each agent.
- Content
Posts and emails
An agreed number each month, drafted for approval.
- Outreach
New prospects
Added to the list, with outreach you approve.
- Website
Page updates
New offers, photos, and answers to common questions.
What you receive
Agent upkeep
Your AI agents checked, corrected, and updated as your offers, prices, and questions change.
Content and site updates
An agreed number of posts, emails, and page updates each month, drafted for your approval.
Outreach support
New prospects added and outreach drafted each month, sent only after you approve it.
A monthly review
Leads, calls, and sales by channel, with what to change next month, on a 30-minute call.
How it works
Baseline
Start from your Launch Suite build and dashboard.
Run
Monthly upkeep, content, and outreach, each approved by you.
Review
A 30-minute monthly review of leads and sales by channel.
Adjust
Change the plan, the content, or the agents for next month.
What the agreement sets out
A schedule you can check.
Commitments in the monthly agreement.
- Monthly work
- Agents, content, and outreach, as listed.
- Monthly review
- Leads, calls, and sales by channel, in the first week.
- Approval first
- Nothing goes out without your approval.
Common concerns
What founders ask before they sign.
- Not a staff replacement
- A monthly service with agreed volumes, not a full-time marketer.
- Baseline first
- Starts after a Launch Suite, or a review of what you already run.
Who does what
Who approves, who builds, and what the AI does.
Your team
- Approve content and outreach
- Tell us about new offers and prices
- Join the monthly review
Initium
- Update the agents
- Draft content and outreach
- Prepare the monthly review
Afterward
Where founders go next.
Most take one of these routes. You choose, and nothing starts without your approval.
Hire
When you hire, Ergon by Sophrono runs managed agents for growing teams.
Run it in-house
End with 30 days’ notice. Everything stays in your name.
Before you start
What to have ready.
- Your Launch Suite handover notes
- Access to your accounts
- Your plans for the next three months
Related services
What the agreement sets out
Scope, volume, and reporting, in writing.
- The agents, content volume, and outreach in scope are listed in the agreement.
- Nothing is published or sent under your name without your approval.
- The monthly review happens in the first week of each month.
- Monthly, with 30 days’ notice to end.
Ask about launch operations
Tell us what you want kept running.
We reply with a monthly scope and fee, based on your launch build.
- An engineer reads every request
- A reply by email within two business days of receipt
- No obligation until scope and price are agreed
Not ready to commit? Ask a launch engineer first: a free 20-minute call on what to build first.
Where this fits
- Check Launch check
- Plan Launch Diagnostic
- Build AI Launch Suite
- Grow Launch Operations
Not ready yet? AI Launch Suite. After this: How a launch works.
Questions
Can I start here without the suite?
Operations needs a working baseline, so it starts after a Launch Suite, or after we review what you already run.
What happens when I hire staff?
Many founders keep Launch Operations. When you want agents to take on parts of your staff’s roles, Ergon by Sophrono runs managed agents for growing teams.